Tuesday morning. Before you said anything. Jax follows up on what matters.
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A woman starts the morning with Jax glowing on her phone before the day begins.
Tuesday morning

Before the day asks for everything.

Talk to Jax first. He helps you choose the one thing that matters today before the pile takes over.

A woman speaks to Jax by voice on a city balcony at dusk.
Voice-first support

Say it messy. Jax hears the signal.

He listens to your pace, energy, and tone so coaching meets the version of you who showed up.

A man works late at a desk with Jax glowing beside project materials.
Projects that stay in view

Your goals should not disappear when the week gets loud.

Jax keeps the thread and turns a vague intention into the next visible move.

A man at a predawn gym checks Jax before restarting gently.
Build for Day 4

When motivation fades, the path gets smaller.

Not a lecture. A return point you can actually use when the first burst is gone.

A student studies one open page with Jax glowing beside the book.
Start where attention can land

One page. One prompt. One first step.

Jax helps turn study dread into the next move you can begin now.

A woman speaks with Jax in a quiet room, calm and understood.
Who Jax is

Not another system to maintain.

A voice-first advisor who remembers what matters and helps you come back without shame.

A founder begins a small first step at a warm dark desk with Jax nearby.
When you're building

Make the first move on the thing you keep circling.

Just the first rough step; enough to turn intention into motion.

An older woman considers a decision with Jax glowing on her phone.
When you need to decide

Too many options can feel like no options.

Talk through the tradeoff and leave with the next honest decision.

A man in a calm dark office holds Jax after too many priorities.
When you're overwhelmed

You are not behind.

You are carrying too many things pretending to matter equally. Let's find the one thing that matters today. Just one.

A man reaches toward a blank page with Jax nearby, ready to begin.
When you're avoiding something

You keep circling this one.

Want to make the first move together, just the first ugly step?

A woman returns to Jax after stepping away, phone glowing warmly.
When you've gone quiet

You stepped away. No lecture.

Want to pick it back up at a smaller size?

A designer describes a visual idea to Jax in a dark creative studio.
Image generation

When the idea is still foggy, describe it out loud.

Jax helps turn the visual in your head into something you can use.

A man talks with Jax in an office where context carries across time.
Full recall

You should not have to restart the story every time.

Jax remembers the context, the names, and the goal behind the task.

A professional reviews a long document with Jax glowing beside the pages.
Document analysis

When the document is too much, bring it into the conversation.

Jax reads, summarizes, and helps you decide what matters next.

A person shows Jax a real workspace so he can help turn it into action.
Photo analysis

Show Jax the messy middle.

A whiteboard, a desk, a sketch; he helps turn what he sees into a next step.

A woman considers a hard decision with Jax glowing on the table.
Deep Thinking

For decisions that need more than a quick answer.

Talk it through with Jax until the tradeoff gets clear.

A woman talks tiredly to Jax on a quiet balcony at night.
Speech emotion

Jax matches your energy.

Talk tired and he softens. Talk excited and he keeps pace.

A man finishes a first honest check-in with Jax over morning coffee.
How it starts

Three minutes to the first honest check-in.

Open Catalyst, talk to Jax, and come back tomorrow to what he remembers.

Three people gather around Jax, representing different ways support can meet you.
Wherever you are

Three ways Jax meets you where you are.

When you're spinning, avoiding something, or need to hear it out loud.

Now on the App Store

A strategist that remembers.

Every other AI waits for you to start the conversation. Jax doesn't. He remembers what you said, notices time passing, and brings it back up — because a good coach would.

Download Free. Premium available.
Listening
He brought it up. You didn't.
✨ Coming this week: Image generation, photo analysis, document analysis, and Deep Thinking — all included in Pro. See what's new →
Who he is. Not an app. Not a bot. A presence. Jax remembers your priorities, notices when something is off, and tells you the truth warmly.
When you're building something — Jax helps with plans and follow-through
When you need to decide — Jax helps you think through the tradeoffs
When you're overwhelmed — Jax helps you find the one thing that matters
When you're avoiding something — Jax catches the pattern
When you've gone quiet — Jax remembers and follows up
AI image generation. Tell Jax what to draw, from a launch graphic to a logo idea or vision-board image.
Full recall. Jax remembers the client's name, the deadline you mentioned in passing, and the conversation from three weeks ago.
Document analysis. Jax reads a contract, pitch deck, or long email and helps you decide what to do with it.
Photo analysis. Snap a whiteboard, messy desk, or sketch on a napkin and Jax coaches around what he sees.
Deep thinking. Ask Jax a hard one, from a career pivot to a hard conversation or financial call, and get a considered response.
Speech emotion recognition. Talk tired and Jax softens. Talk excited and he matches your energy.
Three minutes to your first conversation. Open Catalyst, talk to Jax, and come back tomorrow for what he remembers.
Three ways Jax meets you where you are, when you're spinning, avoiding something, or need to hear it.

Tap. Listen.
Meet him.

The fastest way to understand Catalyst is to hear who's inside it.

When you're
Overwhelmed
"Okay. Breathe. You're not behind — you're carrying too much at once. Those are different problems. Let's find the one thing that matters today. Just one."
Tap to listen
When you're
Stuck
"Here's what I've noticed about being stuck — it almost never means you don't know what to do. It means you know exactly what to do, and it scares you. So what's the thing you've been avoiding?"
Tap to listen
When you need
Clarity
"You don't need more information. You need fewer priorities. Tell me the one thing that, if it worked, would make everything else easier. Start there."
Tap to listen

Not an app.
Not a bot.
A presence.

Jax is the sharpest friend you've ever had — the one who remembers your priorities, notices when something's off, tells you the truth warmly, and occasionally says something so unexpected it makes you laugh out loud.

Warm
He matches your energy before he coaches it
Sharp
He sees patterns you can't see yourself
Honest
He tells the truth without making you feel stupid
Steady
He shows up the same way every single time

Pro just got seriously sharper

Six new capabilities rolling out to Catalyst Pro this week. Jax can now see what you see, read what you read, think through the hard ones with you, and make the picture you're trying to describe. Same voice. Same memory. New range.

AI Image Generation

Picture what you're building

Tell Jax what to draw — a launch graphic, a logo idea, a vision-board image, an Instagram visual. He generates it. Unlimited, and every single image is included in Pro. No per-image fee, no credit system, no waiting.

Photo Analysis

Show him what you're looking at

Snap your whiteboard, your gym setup, your messy desk, a sketch on a napkin. Jax sees what you see and coaches around it — same conversation, no switching tools.

Document Analysis

Drop the doc. Get the read.

A contract, a pitch deck, a long email, a draft you can't tell if it's any good. Jax reads it and helps you figure out what to actually do with it.

Deep Thinking

For the questions that deserve more than a quick take

Ask Jax a hard one — a career pivot, a hard conversation, a financial call — and he slows down to actually think it through with you. Not a snap response. A considered one.

Speech Emotion Recognition

He hears how you sound, not just what you say

Talk tired — Jax softens. Talk excited — he matches your energy. Coaching that meets the version of you who actually showed up today.

Full Recall

He remembers the specifics, not the summary

The client's name. The deadline you mentioned in passing. The conversation from three weeks ago. Catalyst now stores conversations in preservation-grade memory — so the details come back when they matter.

Your strategist
comes equipped

Every feature works hands-free. Talk to Jax and he handles the rest.

Voice-First

Coaching with Jax

Talk to Jax like you would a sharp, steady strategist in your corner. Voice is the default, not the afterthought.

Projects + Goals

Tracked by voice or text

Add projects, set goals, and update progress naturally. Say it out loud or type it in — the app keeps the structure for you.

Memory

Cross-session continuity

Jax remembers your goals, projects, commitments, and patterns across sessions, so each conversation gets sharper instead of starting over.

10 Archetypes

Advice shaped to how you work

Catalyst identifies your productivity archetype and tunes Jax’s coaching to your actual operating pattern, not generic motivation speak.

Free

Start without friction

Free includes 5 conversations per week and 1 project — enough to hear Jax, test the flow, and see whether the system fits you.

Premium

Unlimited everything

$14.99/month or $119.99/year for unlimited conversations, unlimited projects, full memory continuity — and starting this week, unlimited AI image generation, document and photo analysis, and Deep Thinking mode.

Three steps to
ruthless clarity

No setup marathons. No 47-field forms. Just speak to Jax and start moving.

01

Set your #1 goal

Tell Jax what matters most — making money, finishing your book, getting healthy. He anchors everything to the one thing that actually moves your life forward.

02

Talk, don't type

Jax is voice-first. Share your goals, projects, and how you're feeling — hands-free, while making coffee. Like catching up with the sharpest person you know.

03

Get your daily focus

Each morning, Jax tells you exactly what to work on — based on your goals, your energy, and what will compound. No more lists. Just clarity.

Which one are you?

Everyone has a pattern. Jax identifies yours and builds strategy around how you actually work.

Most Common

The Scattered Visionary

Too many brilliant ideas. Nothing finished. Your genius needs a funnel, not another whiteboard.

The Burnt-Out Builder

You built something real, but you're running on fumes. You need permission to rest without guilt.

The Side Hustle Striver

Day job + dream. Only 10 hours a week. Every single one needs to count.

The Perfectionist Procrastinator

You know exactly what to do. You just can't start until conditions are "perfect."

The Decision-Fatigued Leader

You make 100 decisions for everyone else. Nothing left for your own goals.

The Trapped Professional

Successful on paper. Unfulfilled in practice. Golden handcuffs are still handcuffs.

The Over-Researcher

One more course. One more book. One more framework. Consuming knowledge instead of creating.

The Comparison Spiral

Everyone else is further ahead. Their success makes your progress feel invisible.

The Momentum Seeker

Started strong. Lost steam. You know the feeling of flow — you just can't find it again.

The Systems Thinker

Your Notion is beautiful. Your Airtable is perfect. But somehow, nothing ships.

347+
books
analyzed and distilled — plus 7 specialized knowledge bases covering productivity, finance, relationships, health, creativity, learning, and life design
  • Done beats perfect
  • Rest isn't quitting — it's reloading
  • Your best hours deserve your best work
  • Clarity precedes action
  • One goal changes everything

Like talking to someone
who actually listens

When you're spinning
You"I have too much going on. I don't even know where to start."
"No — you have too many things pretending to matter equally. Let's fix that. What's the one project that, if it moved forward this week, would make you feel like the week counted?"
When you're avoiding something
You"I've been really productive this week, actually."
"You keep circling the client proposal. That usually means there is a smaller first move hiding under the dread. Want to find that piece together?"
When you need to hear it
You"Everyone else seems so much further ahead."
"You're comparing your behind-the-scenes to their highlight reel. You launched two things this month. Name one person in your feed who did that. I'll wait."
Focus beats hustle.
Every single time.
Now Live
Now available on the App Store
Built By
Built by Aurandel

Ready to meet
Jax?

Download Catalyst on the App Store and start talking to Jax today.

Download on the App Store

Free on the App Store. Premium available for unlimited access.